Everyone’s chasing AI value.

Few know what it actually takes.

* * *

In Kranj, a city that isn’t Ljubljana, but close enough to know all the trends, and far enough to watch them with a critical eye - there was a company.

An ordinary company.

With a CRM that tracked everything. A dashboard showing conversions, bounce rate, and customer lifetime value in real time. An NPS survey completed each month by twelve percent of customers. Annual reports showing growth.

All the data.

Not a single customer anyone knew by name.

* * *

And then there was a meeting.

An ordinary meeting. PowerPoint. Four agenda items. Coffee going cold.

Someone was presenting a new AI initiative. Process automation. Cost optimization. Productivity up thirty percent. The slides were polished. The numbers were convincing.

And then, nobody remembers who, someone asked:

“But what does Ana think about this?”

A brief silence.

Everyone looked at the dashboard.

The dashboard had no answer.

Not because Ana wasn’t in the system. She was. Loyalty score 94. Eight years. Every month. A promoter.

But nobody in the room knew who Ana was.

Nobody knew where she lived. What worried her. What made her happy. Why she stayed. What would make her leave.

They had all her data.

They didn’t know her.

* * *

Aleš was sitting in the corner.

He was quiet that day — which is unusual for him, since he normally has an opinion about everything. But that question — “What does Ana think?” — landed differently.

Not as a strategic problem.

As a personal memory.

Because once - before he became a strategist, before he became a business architect, when he was still a business analyst with a notebook and too many questions - he sat across from real customers. Listened. Took notes. Understood that value doesn’t come from the system. It comes from the person who uses it.

And that Ana, every Ana, knows something no dashboard will ever show.

That morning in Kranj, Aleš thought:

“What if we built a room where Ana isn’t a data point, but a voice?”

* * *

The AI Value Boardroom was born from that question.

Not as an answer. As a space where the question is allowed to be asked.

Every topic. Multiple boardroom perspectives. And Ana, always at the top.

Not as a goal at the end of the value ladder.

As a compass that tells us whether we’re heading in the right direction at all.

* * *

The orange dot on the AI value scale is not there by accident.

It is the voice of the customer.

It is Ana.

It is the reason we’re building any of this.

* * *

The first story awaits: “Orchestra Without a Conductor”

Five stories first. Then frameworks, methodology, and assessments. The stories are the foundation. Both matter.

Something changed the moment AI stopped being a technology conversation.

It became a boardroom conversation. A customer conversation. A strategy conversation. A people conversation. And a question about what the economy is becoming.

Most publications follow one of these threads. This one was built where they converge.

The AI Value Boardroom is a publication about the value AI creates, or fails to create, when the people who should be shaping it are looking through only one lens. Five dimensions. At least six roles. Built on AIVaaS™, a methodology that places AI ambition at the centre of business strategy, not alongside it.

Every piece in this publication sits somewhere in that intersection. Not every piece covers all five dimensions. But across the whole, you will find the full picture that no single view can provide.

You will also meet ‘Ana’. 🟠 The orange dot in the logo. The customer who is rarely in the room where AI decisions are made. She is the reason any of this matters.

The room is open. Every seat has a perspective worth bringing.

→ Understand the room: About

→ Find your seat: For Your Role

→ Follow the logic: The Spiral

The first stone has been thrown. The first circle is yours

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